How much should you budget for video marketing?
Start with the job you need the content to do, then compare a written scope. A one-off brand film, a monthly supply of reels and a managed social media account involve different work. The prices below are Verge Studio's own published monthly plans in Australian dollars, updated on 14 October 2026. They are not Australian market averages.
Verge Studio monthly video content prices
- Starter Growth System: $2,000 per month. 18 finished reels, brand strategy and a content calendar, with scripting, filming and editing. The proposal defines the mix of original concepts, cuts and variations.
- Scale Engine: $2,400 per month. Starter content plus account management within agreed channels, posting cadence, engagement tasks and response windows.
- Domination System: from $3,500 per month. 20+ finished videos, creative testing and monthly strategy. The final fee depends on the agreed production, testing and team scope.
Compare the monthly video content packages for the current inclusions. Confirm GST treatment, travel, creator fees, licensing and any media spend in your written quote. A headline monthly fee is not a promise that every possible production request is included.
Why two video quotes can be very different
Original concepts versus edited versions
One concept edited into three hooks is different from three separately scripted and filmed concepts. Ask for both counts. Also agree video length, aspect ratios, subtitles and whether raw footage is supplied.
Filming requirements
Shoot time, locations, crew, talent, lighting, audio, travel and access can change the work involved. Batch filming may suit recurring social content; an event or multi-location film requires a different plan. Our Sydney video production service covers project formats and quoting.
Revisions and approvals
Agree revision rounds, feedback deadlines and who approves the work. Changes to an approved concept or additional filming should be priced separately in the proposal rather than assumed to be included.
Publishing and paid advertising
Producing videos does not automatically include managing an account or running ads. Confirm platforms, scheduling, engagement tasks, reporting and response windows. Paid media spend and creator usage rights need their own agreement. For platform-specific creative, see our TikTok marketing and UGC content services.
Should you choose a one-off shoot, pilot or monthly package?
- One-off project: useful for a particular launch, event, testimonial or website film. Request a project quote tied to deliverables and dates.
- Paid pilot: useful when you want to check the working process before considering ongoing work. Verge's pilot is two reels with a separately agreed fee and scope. There is no automatic retainer. Discuss a paid pilot.
- Monthly package: useful when you have recurring stories to tell and someone available to approve content. Compare the production-only and managed account responsibilities before choosing.
A brief that helps you get a comparable quote
- Describe your business, customers and the action you want them to take.
- List the platforms, video formats and intended use, including any paid advertising.
- Separate the number of original concepts from cuts and variations.
- State filming locations, available talent, target dates and approval responsibilities.
- Ask for revision limits, usage rights, extras, GST treatment and payment terms in writing.
How should you judge value?
Measure the work against your goal. Reach and watch time can help assess creative; qualified enquiries and bookings can help assess commercial usefulness when tracking is in place. Agree how leads will be attributed and record the starting point. More videos alone do not guarantee more sales, and no agency can promise a fixed return from content without knowing your offer, audience and conversion process.
Common pricing questions
Is $2,000 the price of every video project?
No. It is the published fee for Verge's Starter monthly package within an agreed scope. Brand films, events and other one-off productions need their own quote.
Does 18 reels mean 18 separate shoots?
No. It means 18 finished reels. Original concepts, edited variations, shoot sessions and revision rounds are defined in your proposal.
Is advertising spend included?
Media spend is separately agreed. Confirm any ad management and licensing before using content in a paid campaign.
Can I try the service before a retainer?
You can discuss a separately quoted two-reel paid pilot. It is a standalone project, with no automatic move into a monthly plan.